Feminine imaginaries through the visual discourses in the weekly newspaper Sábado, Quito 1953-1966

Abstract

In this paper I analyze the section “Deténgase aquí mujer” of the weekly newspaper Sábado, in the period from 1953 to 1966 in order to investigate the construction of feminine imaginaries of that epoch, the aspects that have a close relation with women and the changes of it along the time. In the analysis I highlight the close relation of women with religion, the male interest on writing about women and the connection of female imaginaries with vanity. I also, as can be seen repeatedly, show the importance of the roles of both the faithful wife and the mother, considered as essential characteristics of a women of that time.